FRB Coach
Structured rehearsal when you want to practise. An open coaching chat when you want to talk. Built on EQUIP, FRB's own framework for building resilience at work.
Choose one tool or both. WhatsApp or web chat. Private to you.
Coach — in role
I've read the review. I don't think it's fair, and honestly I'm surprised it's coming from you.
You
Okay. I can hear that it's landed badly. Can you tell me which part felt unfair?
Coach — in role
All of it. I've been carrying this team for six months.
Debrief · Question
You stayed with the emotion instead of defending the review — that's the interpretation stage working. The moment to watch is what you do when the answer is "all of it".
One coach, two tools · choose one or both
The simulator is guided practice — pick a workplace scenario, talk it through out loud, reflect on it with an EQUIP debrief. The WhatsApp coach is the opposite: no script, no scenario, an open chat that supports you responsively with whatever's actually happening. Same EQUIP method underneath both — take one, or both. Plenty of people rehearse a conversation after the real one, to work out what happened.
The training tool
Structured and scenario-led. Pick the conversation on your mind; the coach plays the other person — and doesn't fold when you push. Ten minutes of practice, then an EQUIP debrief on how you handled the pressure. Try a scenario free →
The coaching chat
Open and responsive. The meeting that went sideways, the feedback that stung, the decision that won't settle — message the coach on WhatsApp or in your browser, work it out in a few minutes, and leave with a next move. See it in action →
The training tool · Structured practice
Most resilience training tells you about pressure. The simulator puts you in it — safely, and on your own terms.
You pick a scenario. The simulator plays the other person: the frustrated colleague, the manager with bad news, the client who has changed their mind. You speak out loud, in real time, and it responds to what you actually say — not to a script.
Then it steps out of role and debriefs you against EQUIP — FRB's five-stage resilience framework. Not on whether you got the conversation "right", but on how you handled the pressure: where you read the moment accurately, where you started defending, where you stopped listening.
Twenty minutes of practice later, you know something about how you handle pressure that you didn't know before — and one specific thing to do differently in the conversation you're actually dreading.
The framework behind it
EQUIP is FRB's own resilience framework, developed and published in The Resilience Gap — our research into why modern work erodes resilience, and how to build it back. FRB Coach is the practical arm of that research: it's what the coach listens for during your conversation, and what the debrief maps back to. Read the five stages once, then try a scenario — it'll make far more sense with the frame in your head.
Noticing stress and staying with it, rather than reacting straight past it.
Separating what's actually happening from how it feels in the moment.
Stepping back and resetting, even when the urge is to keep pushing.
Taking feedback as information rather than as a verdict on you.
Knowing your own patterns, triggers and what recovery looks like for you.
A cycle, not a ladder — P returns to E
EQUIP is the intellectual property of The Fellowship of Responsible Business. FRB Coach is the only place you can be coached against it. Read the research →
Try it first
A short scenario, no account, no card. Five minutes of practice will tell you more about how this works than another five minutes of reading. Notice which EQUIP stages come easy — and which ones you skip past.
3–5 min voice simulation · Time Pressure
Your manager needs you to take on urgent work at short notice. Two colleagues are off sick. There's a client deadline in two days and a stakeholder meeting in three. It's a real conversation — see what you do when the pressure lands.
It's a role-play, but we're not after an Oscar-winning performance. Bring your own context in — a real deadline, a real person, real stakes — and just go with it. The simulator adapts to whatever you bring.
Tap to start
Works best with headphones, somewhere you won't be overheard. Around 3–5 minutes.
The coaching chat · Responsive support
No scenarios, no structure to follow — an open conversation for whatever's on your plate, whenever you want it. On WhatsApp in your pocket, or in your browser at your desk. Same coach, same conversation.
Feedback that stung. A decision that won't settle. A meeting that went sideways an hour ago and is still going round your head. You message the coach the way you'd message a colleague who's seen it all before — and it works the problem with you, in plain words, a few minutes at a time.
It asks before it advises. It helps you separate what actually happened from what it felt like, and you leave with your head straighter and one next move that's yours. When there's a difficult conversation coming, it will even play the other person so you can try your words first.
Underneath, it's listening for the same EQUIP stages as the simulator — ask it "how am I doing?" and it will tell you, honestly, what you keep working on and what you never touch. On its own or with the simulator, and private to you: your employer never sees a word.
You
Just came out of the meeting. Didn't go how I rehearsed it.
Coach
They rarely do. What happened?
You
Got the first part out fine, then he cut in with the budget thing and I folded.
Coach
Ok, so the opening worked. What was the budget question?
The obvious question
It's a fair question, and worth answering properly. You could — and a general assistant will get you somewhere in this direction. Four things make this a different exercise.
Spoken, not typed
Typing lets you draft, reread and soften before anyone sees it — the one thing a real conversation never allows. Here you answer out loud, in the moment, with someone waiting. That gap between knowing what to say and being able to say it is the whole point.
It holds its position
General assistants are built to be agreeable. Ask one to play someone frustrated with you and it softens within two exchanges, then starts helping you. A character who caves the moment you push teaches you nothing. This one stays in role and keeps the pressure where it is.
A method that works
Every conversation — rehearsed or real — runs on EQUIP, FRB's five-stage resilience method, developed from years of work inside organisations and published in The Resilience Gap. Not tips scraped from the internet: one proven method, applied every time. That's why the third session tells you something the first one couldn't — your pattern.
Designed, not improvised
The scenarios are built by FRB's partners from real organisational situations — including the details that make them hard. Prompt it yourself and you're setting your own difficulty, which tends to mean an exercise you already know you can pass.
None of this is magic. With enough prompting you could get a general assistant somewhere in this direction. The real question is whether you want to spend the session designing the exercise — or doing it.
Why people use it
Say the clumsy thing. Lose your thread. Start again. Nobody's performance review depends on this one.
Knowing what to say and being able to say it are different skills. Speaking it aloud is what closes that gap.
The debrief looks at how you read the moment, where you recovered, and what you did with the discomfort.
A session runs 10–15 minutes. No away-day, no booking a room, no waiting for the next cohort.
Try a different opening. Hold your position for longer. See what changes when you change one thing.
One session tells you about one conversation. Several tell you about how you tend to respond.
How it works
No setup, no downloads. Open it in a browser, put your headphones on, and start talking.
Pick from the library — giving hard feedback, being on the receiving end of it, pushing back on an unreasonable deadline, delivering news nobody wants. New scenarios are added every month.
The coach plays the other person and responds to what you say. It doesn't follow a script, so the conversation goes where you take it. Most sessions run 10–15 minutes.
The coach comes out of role and walks through what happened — which stages of the EQUIP cycle you were working in, what you handled well, and the one thing worth trying differently.
And the coach is on WhatsApp whenever you want it — for the thing that just happened, or the thing you're still turning over. Message it and work out your next move.
Privacy
This only works if you're honest in the room. That's difficult if you think someone's reading over your shoulder — so nobody is.
Our AI responsibility statement
The Coach uses AI to play a character and to offer reflective feedback. We build it to support your growth — never to replace human judgement, relationships or professional care.
The coach is an AI, not a person, and not a clinician. Its feedback is a prompt for reflection, not a diagnosis or a score. It can be wrong or incomplete — treat it as one perspective among many, and trust your own judgement and the people around you.
We aim to use AI transparently and proportionately: you always know you're talking to an AI, sessions are kept short and purposeful, and we ask only for the information needed to run and personalise your practice. We don't use your conversations to target advertising and we don't sell your data.
This is a practice space, not a support service. If something in a session raises a real concern for your wellbeing, please step away and reach out to a qualified professional or a trusted person.
Work throws up new pressures — restructures, AI landing in the team, a manager you've never met. The library grows each month, so there's always something you haven't rehearsed yet. Included on every plan.
Pricing
Chat, Simulator, or both together as Coach.
Chat
£2.99/ month
For the moments as they happen.
Simulator
£3.99/ month
For practising the hard ones out loud.
Coach
£5.99/ month
Rehearse it first, then take the coach into the real thing.
Organisations · 25+ people
£4.99/ person / month
Both tools for everyone, set up with you.
All prices exclude VAT and are per person, per month. Cancel any time. Fair usage policy: the coaching chat is one continuous conversation and normal use is never metered — fair use exists to stop automated or shared-account abuse, and we'd always talk to you first. Simulator plans include up to 4 sessions a month. Questions, or something bespoke? Talk to us.
Before you sign up
Get started
Rehearse it here first — then carry a coach into the real thing, on WhatsApp or in your browser, whenever you need it. From £2.99 a month, cancel whenever you like.
From the people using it
Real comments, coming soon.
FRB Coach is in its first cohort with a small group of early users. As they share their experience, their words will land here — not stock photos, not made-up names, just what it was actually like.
Ask about joining the early cohort →